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We have got you covered!

21 February 2020

So your exhibitor space is booked, you have your stand planned but nothing confirmed - what is next? We have compiled a top pre event checklist to help you prepare;

1. Explore what financial support is available

UKTI (UK Trade and Investment) offers grants for companies attending shows in certain sectors and regions through its tradeshow access programme. As well as help towards the costs of exhibiting, getting involved in this programme means you can access advice and support from UKTI’s trade experts, and often means you can attend a show as part of a delegation of similar UK companies.

2. Set specific goals

Ask yourself: “what are my goals for this event?” Some companies go to shows purely to sell as much as possible, others to make particular contacts (suppliers, agents, distributors, partners) or to scope out the market and competition. Have in mind the number of leads you want to generate, the number of people you want to talk to, or the number of samples you want to hand out. The tighter your goals are, the better your chances of achieving them. If possible, ask for a copy of the attendee list in advance from the organisers; this will help you to identify particular targets.

3. Build a winning stand

Your stand will be the showcase for your presence at the show and you will be competing against other companies all vying for attendees’ attention. Interactive features, like live product demonstrations, prizes and competitions, seminars and presentations, promotional giveaways and even branded photobooths can all be helpful ways of drawing people in. Brief, bold and relevant messaging around your stand keeps your overall message clear and high impact. If you’ve got space and budget, include a seating space or a private room for one-to-one meetings with key people.

4. Exploit opportunities for pre-show publicity

There are lots of often overlooked ways that companies can promote themselves before they even get to a show. It’s worth investigating publicity options across pre-show media and marketing material, social networking, sponsorship, speaking opportunities and show floor activities. This will help to drive traffic to your stand and encourage relevant attendees to seek you out.

We have you covered here at Qik-Link for your flooring, floor coverings, ramps and edging for a competitive quote to begin your stand give us a call on 01926 453987 or message us at info@qik-link.co.uk

 

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